Privacy policy

Last updated: [DATE]

1. ABOUT THIS PRIVACY POLICY

At Play Ulo, we respect your privacy and are committed to handling your personal information responsibly.

This Privacy Policy explains how we collect, use, store, disclose and otherwise process personal information when you visit our website, purchase our products or services, subscribe to our communications, contact us, participate in or enquire about a Play Ulo programme or activity, or otherwise interact with Play Ulo.

In this Privacy Policy, "Play Ulo", "we", "us" and "our" refer to:

[FULL LEGAL COMPANY NAME], trading as Play Ulo
Registered address: [REGISTERED BUSINESS ADDRESS]
Company/licence number: [REGISTRATION/LICENCE NUMBER]
Email: hello@playulo.com

For the purposes of applicable data protection laws, Play Ulo is responsible for the personal information that we collect and determine how and why to process, except where another organisation is independently responsible for its own processing.

Our online store is powered by Shopify, which provides the e-commerce platform through which we operate our online store. Shopify also processes certain personal information in connection with your use of our store, as explained further below.

If there is a conflict between our Terms of Service and this Privacy Policy in relation to the collection, use, processing or disclosure of personal information, this Privacy Policy will apply to that matter.

This Privacy Policy should be read alongside our Terms of Service, Cookie Policy, Shipping & Delivery Policy and Refund & Returns Policy, where applicable.

2. PERSONAL INFORMATION WE COLLECT

"Personal information" means information that identifies you or can reasonably be linked to you. It generally does not include information that has been anonymised or de-identified so that it can no longer reasonably identify you.

The personal information we collect depends on how you interact with Play Ulo.

We aim to collect only information that is reasonably necessary for the relevant purpose.

Contact Information

We may collect information including your:

  • name;

  • email address;

  • telephone number;

  • billing address; and

  • delivery address.

Order and Transaction Information

When you purchase from us, we may collect information including:

  • products or services purchased;

  • products viewed or placed in your basket;

  • order number;

  • transaction information;

  • delivery information;

  • payment confirmation;

  • returns, cancellations and refund information; and

  • communications relating to your order.

Payment Information

Payments made through our online store are processed using Shopify and/or applicable third-party payment providers.

Payment providers may collect payment card and other financial information required to process your transaction.

Play Ulo does not necessarily receive or store your complete payment card details. We may receive transaction information and confirmation necessary to administer your order, payment, refund or other transaction.

Newsletter and Marketing Information

Where you choose to subscribe to our newsletter or other marketing communications, we may collect:

  • your name;

  • email address;

  • marketing preferences;

  • subscription status; and

  • information about how you interact with our communications, where available.

Enquiries and Communications

We may collect information that you provide when you:

  • contact us;

  • make an enquiry;

  • request customer support;

  • communicate with us about an order or product;

  • enquire about a school, library, community or business opportunity; or

  • otherwise correspond with Play Ulo.

Programme, Activity or Booking Information

If Play Ulo offers a programme, activity, event or other experience requiring registration or booking, we may collect information reasonably necessary to administer that particular activity.

The information required will depend on the nature of the activity and will be communicated where applicable.

We do not routinely collect such information simply because you use our website or purchase a product.

3. INFORMATION COLLECTED

When you visit or interact with our website, certain information may be collected automatically through Shopify, cookies and similar technologies.

Depending on the technology and services being used, this may include:

  • IP address;

  • browser type;

  • device information;

  • operating system;

  • network information;

  • unique identifiers;

  • pages viewed;

  • referring website or source;

  • approximate location derived from technical information;

  • date and time of visits;

  • products viewed or placed in your basket; and

  • information about how you interact with our website.

We may use this information to operate our website, understand how visitors use it, improve our Services, maintain security, prevent fraud and, where permitted, understand or improve the effectiveness of our marketing.

Please see our Cookie Policy for further information about cookies and similar technologies and the choices available to you.

4. SOURCES OF PERSONAL INFORMATION

We may collect personal information:

  • directly from you, including when you place an order, subscribe to our newsletter, contact us, make an enquiry or otherwise provide information to us;

  • automatically, when you visit or interact with our website, including through cookies and similar technologies;

  • from Shopify and our service providers, where they provide technology or services on our behalf;

  • from delivery, fulfilment, payment or other service providers, where necessary to administer a transaction or service; and

  • from partners or other third parties, where permitted by applicable law and relevant to our relationship with you.

We do not seek to collect more personal information than reasonably necessary for our business and the Services we provide.

5. HOW WE USE PERSONAL INFORMATION

We may use personal information for the following purposes.

Providing Our Products and Services

We may use personal information to:

  • process and fulfil orders;

  • process or confirm payments;

  • arrange shipping and delivery;

  • send order confirmations and updates;

  • administer cancellations, returns and refunds;

  • provide products or services you have requested;

  • administer bookings or registrations where applicable; and

  • communicate with you about your purchase, booking or enquiry.

Customer Service and Communications

We may use personal information to:

  • respond to questions and enquiries;

  • provide customer support;

  • resolve complaints;

  • investigate delivery or payment issues; and

  • communicate with you about our Services or your relationship with Play Ulo.

Operating and Improving Play Ulo

We may use information to:

  • operate and maintain our website;

  • understand how our website and Services are used;

  • improve our products, content and customer experience;

  • develop products and services;

  • analyse business performance; and

  • maintain appropriate business records.

Security and Fraud Prevention

We may use personal information where reasonably necessary to:

  • detect, investigate or prevent fraud;

  • protect our website and systems;

  • identify suspicious, malicious or unlawful activity;

  • protect Play Ulo, our customers and our service providers; and

  • protect or enforce our legal rights.

Legal and Regulatory Purposes

We may use information where reasonably necessary to:

  • comply with applicable laws and regulations;

  • meet tax, accounting and record-keeping obligations;

  • respond to lawful requests from courts, regulators, law enforcement or other authorities;

  • establish, exercise or defend legal claims; and

  • enforce our Terms of Service and other agreements or policies.

6. NEWSLETTER AND MARKETING COMMUNICATIONS

You may choose to subscribe to the Play Ulo newsletter or other marketing communications.

Where required by applicable law, we will send marketing communications where you have provided the necessary consent or where another lawful basis permits us to do so.

Our marketing communications may include:

  • Play Ulo news and updates;

  • educational content;

  • information about books and products;

  • programmes, activities and experiences;

  • promotions and offers; and

  • other relevant Play Ulo communications.

You can unsubscribe at any time by using the unsubscribe link contained in our marketing emails or by contacting us at hello@playulo.com.

Unsubscribing from marketing communications will not prevent us from sending necessary transactional or service-related communications, such as:

  • order confirmations;

  • payment information;

  • delivery updates;

  • returns or refund communications;

  • booking information; or

  • responses to your enquiries.

You are not required to subscribe to marketing communications in order to purchase a Play Ulo product or service.

We do not intend to send direct marketing communications to children.

Information about cookies and similar technologies that may be used in connection with marketing and analytics is available in our Cookie Policy.

7. CHILDREN'S PERSONAL INFORMATION

Play Ulo is a family learning and educational brand, and many of our products, resources and content are created for children and families.

However, our online store, newsletter subscription and general commercial communications are intended for adults.

We do not knowingly seek to collect personal information directly from children through our online store or newsletter.

Where information relating to a child is required in connection with a specific Play Ulo programme, activity, initiative or experience, we will only seek information that is reasonably necessary for that particular purpose and will handle that information in accordance with applicable law.

Where appropriate, information relating to a child should be provided by their parent, guardian, teacher or other responsible adult rather than directly by the child.

If you believe that a child has provided personal information to us in circumstances where they should not have done so, please contact us at hello@playulo.com.

8. PHOTOGRAPHY, FILMING AND RECORDING

From time to time, photography, filming or recording may take place in connection with certain Play Ulo activities, collaborations or experiences.

Attendance at a Play Ulo activity does not, by itself, constitute consent for an identifiable child to be photographed, filmed or recorded for promotional or marketing purposes.

Where consent is required for the use of identifiable photographs, video or recordings, appropriate permission will be sought separately.

Where children are involved, appropriate permission from a parent, guardian or other person legally authorised to provide such permission will be obtained where required.

Where an activity takes place at an event or venue operated by a third party, separate photography, recording or privacy terms may apply.

Where we process personal information in connection with photography, filming or recording, we will do so for the purposes communicated at the relevant time and in accordance with applicable data protection law.

9. LEGAL BASIS FOR PROCESSING

The legal basis on which we process personal information will depend on the information involved, the purpose for which we use it and the laws that apply.

Where applicable, we may process personal information because:

  • it is necessary to perform a contract with you or take steps at your request before entering into a contract;

  • you have provided consent;

  • processing is necessary to comply with a legal obligation;

  • processing is necessary for our legitimate business interests where those interests are not overridden by applicable rights; or

  • another lawful basis is available under applicable law.

Our legitimate business interests may include operating and improving Play Ulo, providing customer service, protecting our business and customers, preventing fraud and understanding how our website and Services are used.

Where processing is based on consent, you may withdraw your consent as permitted by applicable law.

Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

10. HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose personal information to trusted third parties where reasonably necessary to operate Play Ulo and provide our Services.

We do not disclose personal information indiscriminately.

Shopify

Our online store is powered by Shopify.

Shopify collects and processes certain personal information in connection with your access to and use of our online store in order to provide its e-commerce services.

Information submitted through our online store may therefore be transmitted to and processed by Shopify and service providers used in connection with the Shopify platform.

Certain Shopify features may also involve Shopify processing information for its own purposes, as described further in Section 11 below.

Payment Providers

We may share or allow information to be processed by payment providers where necessary to process, authenticate or administer transactions.

Delivery, Printing and Fulfilment Providers

Where necessary to fulfil an order, relevant personal information may be provided to third parties such as:

  • postal services;

  • couriers;

  • fulfilment providers;

  • printers or print fulfilment partners; and

  • other delivery providers.

The information shared will generally be limited to information reasonably required to produce, process or deliver your order.

Technology and Business Service Providers

We may use service providers that assist us with functions such as:

  • website technology and hosting;

  • email communications;

  • analytics;

  • marketing;

  • customer support;

  • fraud prevention;

  • cloud or data storage;

  • accounting;

  • professional advice; and

  • other business operations.

These providers may process personal information where reasonably necessary to provide their services to us.

Programme, Activity or Collaboration Partners

Where you choose to participate in a Play Ulo activity involving another organisation, venue or provider, relevant information may be shared where reasonably necessary to administer that activity.

Where another organisation independently collects or determines how it uses personal information, its own privacy policy may also apply.

Legal and Regulatory Disclosures

We may disclose personal information where reasonably necessary to:

  • comply with applicable law;

  • respond to lawful requests from courts, regulators, law enforcement or public authorities;

  • investigate suspected fraud or unlawful activity;

  • establish, exercise or defend legal rights; or

  • protect the rights, property or safety of Play Ulo, our customers or others.

11. OUR RELATIONSHIP WITH SHOPIFY

Our online store is powered by Shopify.

Shopify collects and processes personal information about your access to and use of our online store in order to provide and improve its services.

Information you submit through our store may be transmitted to Shopify and other service providers and may be processed in countries other than the country in which you live.

Shopify may also provide features that use information about your interactions with our store and, depending on the features enabled and applicable privacy settings, information relating to interactions with Shopify or other merchants.

In circumstances where Shopify determines the purposes and means of its own processing, Shopify is responsible for that processing and for handling applicable privacy rights relating to it.

You should review Shopify's applicable consumer privacy information for further details about how Shopify processes personal information and the privacy choices it provides.

12. THIRD-PARTY MARKETPLACES AND RETAILERS

Play Ulo products may also be available through third-party marketplaces, retailers or distribution platforms, including Amazon.

Where you purchase a Play Ulo product through a third-party marketplace or retailer rather than directly through our website, that third party will generally collect and process information relating to your transaction in accordance with its own privacy policy.

Play Ulo may not receive all of the information that you provide to that marketplace or retailer.

Where information is provided to Play Ulo by a marketplace, retailer or distribution partner, we will process that information in accordance with applicable law and this Privacy Policy where relevant.

You should review the privacy policy of the relevant marketplace or retailer to understand how it processes your personal information.

13. THIRD-PARTY WEBSITES AND SERVICES

Our website may contain links to third-party websites, social media platforms or other online services.

We do not control the privacy or security practices of independent third parties and are not responsible for how they process personal information.

If you follow a link to or interact with a third-party service, you should review that organisation's privacy policy and applicable terms.

The inclusion of a third-party link on our website does not, by itself, constitute an endorsement of that third party.

14. INTERNATIONAL TRANSFERS OF PERSONAL INFORMATION

Play Ulo operates internationally and uses service providers that may operate in different countries.

As a result, personal information may be processed or stored outside the country in which you live, including in countries whose data protection laws may differ from those in your country.

Our use of Shopify and other international service providers may result in personal information being processed in multiple jurisdictions.

Where required by applicable data protection law, we will take appropriate steps to ensure that international transfers of personal information are subject to appropriate safeguards or are otherwise permitted by law.

15. SECURITY OF YOUR PERSONAL INFORMATION

We take reasonable administrative, organisational and technical measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

We also use established third-party providers, including Shopify and payment providers, to support the security and operation of our Services.

However, no method of transmitting information over the internet or storing information electronically can be guaranteed to be completely secure.

You should therefore take reasonable care when providing personal information online and avoid sending sensitive or confidential information through insecure communication channels.

16. HOW LONG WE KEEP PERSONAL INFORMATION

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and as required or permitted by applicable law.

This may include retaining information where reasonably necessary to:

  • fulfil orders and provide Services;

  • maintain transaction and business records;

  • provide customer service;

  • administer returns or refunds;

  • comply with tax, accounting, regulatory or legal obligations;

  • resolve disputes;

  • prevent fraud; and

  • establish, exercise or defend legal claims.

Different categories of information may therefore be retained for different periods.

When personal information is no longer reasonably required, we will take appropriate steps to delete, anonymise or securely dispose of it, subject to applicable legal requirements.

17. YOUR PRIVACY RIGHTS

Depending on where you live and the data protection laws that apply, you may have certain rights relating to your personal information.

These may include the right to:

  • request access to personal information we hold about you;

  • request correction of inaccurate or incomplete information;

  • request deletion of personal information in certain circumstances;

  • request restriction of certain processing;

  • object to certain processing;

  • withdraw consent where processing is based on consent;

  • request portability of certain personal information;

  • object to or opt out of certain direct marketing; and

  • make a complaint to an applicable data protection or regulatory authority.

These rights are not absolute and may be subject to conditions, exceptions and limitations under applicable law.

To exercise a privacy right relating to personal information controlled by Play Ulo, please contact us at hello@playulo.com.

We may need to verify your identity before responding to certain requests.

We will respond within the timeframe required by applicable law.

UK and European Economic Area

If you are located in the United Kingdom or European Economic Area and the relevant data protection laws apply to our processing of your personal information, you may have additional or more specific rights under those laws, including rights of access, correction, deletion, restriction, objection, portability and withdrawal of consent, subject to applicable conditions and exceptions.

You may also have the right to lodge a complaint with the data protection authority responsible for your jurisdiction.

18. MARKETING, ADVERTISING AND PRIVACY CHOICES

Depending on where you live, applicable law and the technologies enabled on our website, you may have additional choices regarding the use of personal information for advertising, analytics or similar purposes.

Where applicable law provides a right to opt out of certain uses of personal information for targeted or personalised advertising, we will provide the appropriate mechanism or honour applicable privacy choices as required.

Our website may also provide privacy or cookie controls through Shopify or other technologies.

Further information about cookies, analytics and advertising technologies used on our website, together with available choices, can be found in our Cookie Policy.

19. COOKIES AND SIMILAR TECHNOLOGIES

Our website may use cookies, pixels and similar technologies to:

  • provide essential website functions;

  • operate our online store and checkout;

  • remember preferences;

  • understand website performance and usage;

  • improve our website and Services;

  • help prevent fraud; and

  • support analytics or marketing where permitted.

Where required by applicable law, we will seek the appropriate consent before using non-essential cookies or similar technologies.

You may be able to manage your preferences through our cookie banner or other privacy controls provided on our website.

Please see our Cookie Policy for further information.

20. COMPLAINTS

If you have a concern or complaint about how Play Ulo handles your personal information, please contact us at hello@playulo.com so that we can investigate and respond.

Depending on where you live and the law that applies, you may also have the right to lodge a complaint with a data protection, consumer protection or other regulatory authority responsible for your jurisdiction.

21. BUSINESS CHANGES

If Play Ulo is involved in a merger, acquisition, restructuring, financing, sale, insolvency or transfer of all or part of our business or assets, personal information may be disclosed or transferred as part of that transaction where permitted by applicable law.

Any processing of personal information in connection with such a transaction will remain subject to applicable data protection requirements.

22. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our business, Services, technology, legal requirements or privacy practices.

The latest version will be published on this page and the "Last updated" date will be amended accordingly.

Where required by applicable law, we will provide additional notice of material changes.

23. CONTACT US

If you have questions about this Privacy Policy, how we handle personal information or wish to exercise a privacy right, please contact us:

Play Ulo

Legal entity: [FULL LEGAL COMPANY NAME]
Trading name: Play Ulo
Email: hello@playulo.com
Registered address: [REGISTERED BUSINESS ADDRESS]
Company/licence number: [REGISTRATION/LICENCE NUMBER]

For the purposes of applicable data protection laws, Play Ulo is responsible for personal information for which we determine the purposes and means of processing, except where another organisation, such as Shopify or a third-party marketplace, independently determines its own processing activities.

RELATED POLICIES

This Privacy Policy should be read alongside our:

  • Terms of Service

  • Cookie Policy

  • Shipping & Delivery Policy

  • Refund & Returns Policy